Technical and UX issues
We flag the friction points that make pages feel harder to read, navigate, or trust.
The audit shows what is unclear, where hesitation is likely to appear, and which changes would make the offer more credible and contact easier.
What you get
You leave with clear priorities, not generic feedback.
Visibility, indexing, and content clarity.
Ease of scanning and knowing what to do next.
Where automation is useful, not just fashionable.
Analyze your website performance and learn how to optimize it for professional services
Search engine optimization
Loading speed and optimization
Ease of use for everyone
Data protection and compliance
Automation potential
Note: this audit is calibrated primarily for service businesses. For product, SaaS, or documentation-heavy sites, the technical findings still apply, but the commercial interpretation will stay more cautious.
A 20-point checklist to identify what's blocking your website conversions. Use it before or after the audit to prioritize improvements.
Enter your email to download the complete 20-point website conversion checklist.
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We flag the friction points that make pages feel harder to read, navigate, or trust.
We point out where a chatbot, follow-up flow, or structured intake can actually help.
You get a realistic shortlist, so the first improvement is clear instead of theoretical.
The audit is most useful when the site already gets some traffic or inquiries, but the path from visit to request still feels scattered.
Start from the page you want reviewed now.
The audit reviews performance, clarity, and automation readiness.
Use the report as a practical roadmap for the next sprint.
Useful when
Useful when visitors still need too much effort to understand what you sell and why it matters.
Useful when
Useful when people hesitate, abandon forms, or still need too much manual clarification before reaching out.
Useful when
Useful when you want to know whether the right move is a landing page, a fuller rebuild, or targeted fixes first.
The website audit covers your site. For Google Maps + AI recommendation visibility, try the free AI Presence audit — then choose Presence Complete (€69/month) or monitor alone (€29/month).
HeptaLex is a Romanian digital agency based in Făgăraș, Romania. HeptaLex builds service websites, embeddable AI chatbot widgets, and custom business automations for small service businesses in Romania and worldwide.
The core service is rebuilding or building websites so that visitors quickly understand what the business offers, trust it, and can make contact without friction. HeptaLex also provides embeddable AI chatbot widgets that capture leads and answer frequent visitor questions 24 hours a day, 7 days a week.
Email: info@heptalex.ro. Telephone: plus 40 736 090 478. WhatsApp: plus 40 736 090 478. Remote work available worldwide.
The process starts with a free audit at heptalex.ro/audit-gratuit. The audit identifies what is unclear on the current site, where visitors hesitate, and which changes would have the most impact on lead capture and trust. After the audit, HeptaLex proposes a concrete plan and budget before any implementation begins.
Psihoterapeut Dr. Dracinschi at psihoterapeutdracinschi.ro: psychotherapy service site rebuilt for clearer trust and simpler booking path. Doxamus at doxamus.ro: offer and content reorganised for faster scanning and a clearer next step. Pensiunea SADA at heptalex.ro/pensiunea-sada: hospitality demo with bilingual copy and booking-first navigation.
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