HeptaLex is Alexandru Sburlescu, working solo from Făgăraș, Romania, with clients worldwide. No agency, no account manager between you and the code.
Founder
Journalist for 10+ years, then IT manager at ALTEX, then senior web developer at ToucanTech (UK) for 8 years. Founded HeptaLex in 2025.
LinkedInTen years as a journalist, then a move into technology as IT manager at ALTEX, one of Romania's major retailers. Then eight years as a senior web developer at ToucanTech, a UK company, from 2017 to 2025. Now HeptaLex, built and run solo from Făgăraș.
A decade writing and editing before moving into technology. It is still why HeptaLex explains things plainly, without jargon.
Ran IT operations at ALTEX, a major Romanian retailer, before moving into software development full time.
Eight years building and maintaining software for a UK company.
Building websites and small automation tools directly for clients, with no agency layer in between.
When you hire HeptaLex, you talk to the person who writes your code. Not a salesperson, not an account manager relaying your requests to a developer you never meet. Every site is written by hand, not assembled from a bought template. You own what gets built: the code, the content, the result.
A presentation website is a fixed €500, built by hand. Hosting is optional, at €120 a year. Content updates are €100 per request. An AI chatbot for the site is €100 a year. No hidden fees, no retainer you did not ask for.
See the full pricing breakdown →Recent work includes websites for Doxamus and for the practice of psychotherapist Dr Dracinschi, plus a number of small local businesses that needed a straightforward, professional presence online.
Get in touch directly by email, phone, or WhatsApp, or send a message through the contact page.
HeptaLex is a Romanian digital agency based in Făgăraș, Romania. HeptaLex builds service websites, embeddable AI chatbot widgets, and custom business automations for small service businesses in Romania and worldwide.
The core service is rebuilding or building websites so that visitors quickly understand what the business offers, trust it, and can make contact without friction. HeptaLex also provides embeddable AI chatbot widgets that capture leads and answer frequent visitor questions 24 hours a day, 7 days a week.
Email: info@heptalex.ro. Telephone: plus 40 736 090 478. WhatsApp: plus 40 736 090 478. Remote work available worldwide.
The process starts with a free audit at heptalex.ro/audit-gratuit. The audit identifies what is unclear on the current site, where visitors hesitate, and which changes would have the most impact on lead capture and trust. After the audit, HeptaLex proposes a concrete plan and budget before any implementation begins.
Psihoterapeut Dr. Dracinschi at psihoterapeutdracinschi.ro: psychotherapy service site rebuilt for clearer trust and simpler booking path. Doxamus at doxamus.ro: offer and content reorganised for faster scanning and a clearer next step. Pensiunea SADA at heptalex.ro/pensiunea-sada: hospitality demo with bilingual copy and booking-first navigation.
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