Websites, chatbots, and automation built for businesses that want clearer communication and faster replies

AI websites, chatbots, and automation that make your offer clear and simplify first contact.

HeptaLex builds websites, chatbot flows, and practical automation so service businesses explain services clearly, answer faster, and capture better requests.

Real projects, working demos, and solutions shaped around how service businesses actually operate.

24/7
contact point
for first questions and requests
Clear
message and structure
so visitors find what they need faster
Useful
automation
where it saves repetitive work

Experience preview

Clear offer, easier contact

Estimate ROI
Offer explained clearly Simple next step
Key message
Get Free Audit
Quick answer
Visitor: Can you help me understand what fits my needs?
AI: Yes. I can answer your questions and guide you to the right next step.
Simple request
Send request +
Visitor benefit

A clearer offer, simpler navigation, and a faster path to the information or contact the visitor needs.

For businesses that depend on enquiries

A weak site does not just look outdated. It creates hesitation exactly where the visitor should feel ready to contact you.

We build websites, landing pages, and contact flows that reduce confusion, support trust, and make the next step easier to take.

Free audit

Get a concrete diagnosis before you decide what deserves to be rebuilt.

The audit shows what is unclear, where visitors are likely to hesitate, and which changes would make the offer easier to trust and the contact step easier to take.

You leave with clear priorities, not generic feedback.

Start the audit

Landing Page

€200/year

For businesses that do not need a large site yet, but do need a clear offer, a serious first impression, and visible contact paths.

Request landing page
Main bundle

Service Website

from 4,000 lei

This is the main offer. We rebuild the website so people understand what you do, why they should trust you, and what they need to do next.

Discuss the website

AI Contact Add-on

€149.90/year

Useful after the website is clear. Add it when the business already has traffic and needs faster replies, qualification, or basic 24/7 first contact.

Discuss the add-on

Custom

Custom quote

For CRM, ERP, internal workflow, and reporting implementations that go beyond the public site.

Discuss custom scope

Real examples

Proof is easier to trust when you can open it yourself

These examples show how the presentation changes when the goal is clearer trust, easier scanning, and a simpler path to contact.

Live examples, easy to verify

The point is not a fixed niche. The point is a clearer offer, less hesitation, and a better path to enquiry across different service contexts.

Process

A clear path from idea to launch

You get a simple process, clear recommendations, and an implementation adapted to the way your business actually works.

Steps
01
Audit the site and offer
02
Build the page and chatbot flow
03
Launch and track live behavior
04
Optimize from real data
01

Audit the site and offer

We review the current messaging, entry points, and where leads are currently leaking.

02

Build the page and chatbot flow

We align the homepage, chatbot prompts, forms, and handoff logic around one conversion path.

03

Launch and track live behavior

We go live with a structure that is easy to scan on mobile and desktop.

04

Optimize from real data

We refine based on real questions, real objections, and actual lead capture behavior.

Project examples

Different contexts, same commercial problem: too much confusion before contact

These examples are useful because they show the same recurring issue in different forms: the visitor needs clearer structure, better explanations, and a simpler next step.

Bookings and friction reduction

Psihoterapeut Dr. Dracinschi

Context / Improvement
Context
  • Visitors needed too much context before knowing how to book.
  • Questions were spread across calls, messages, and manual replies.
Improvement
  • The experience is structured around a clearer path to conversation and appointment intent.
  • Chat-style assistance and clearer entry points support faster visitor decisions.

Lead capture and offer clarity

Doxamus

Context / Improvement
Context
  • The value lived across multiple pages and was harder to scan quickly.
  • Interest signals were harder to route into a clean sales or contact flow.
Improvement
  • The offer is framed more clearly around services, AI assistance, and next steps.
  • Lead capture can be routed through a more structured workflow instead of scattered touchpoints.

AI support

Useful where speed and clarity matter

AI matters when it shortens the path to a clear answer, a request, or a scheduled conversation.

Interaction example
Visitor: I would like to understand what option fits me best.
AI: I can answer the essentials, explain the options, and help you take the next step.
24/7 support

AI Chatbot

Answers repetitive questions, captures contact details, and routes the conversation when a human handoff is needed.

Lead automation

Automated workflows

Moves leads toward the next step with forms, reminders, follow-up triggers, and structured handoff logic.

Better forms

Conversion-first website

A cleaner offer, better CTA hierarchy, and forms designed to reduce drop-off instead of adding friction.

Get Free Audit

See what your site can improve first.

In the audit, we review how your website presents the offer today, what can be simplified, and which improvements are worth prioritizing first.

Clear priorities, explained simply

Recommendations adapted to your pace and budget

What you get in the audit
  • A clear evaluation of how your site currently presents the offer and guides visitors.
  • Concrete recommendations for pages, messaging, contact points, and useful automations.
  • A practical next-step plan you can prioritize without wasting time or budget.

FAQ

Questions that usually block the decision

How fast can we launch? +

The audit is the starting point. From there, the delivery path depends on whether you need a widget, a full website, or custom integrations.

What industries do you serve? +

The approach is built for service businesses that need clearer positioning, stronger lead capture, and a more structured sales flow.

Can this integrate with my current CRM or workflow? +

Yes. When the process requires more than a brochure site, we extend the project with custom integrations and handoff logic.

Do I need to replace my current website? +

Not always. Some teams start with the chatbot widget or targeted improvements before moving into a full website rebuild.